Catch phrases

The words of a song are important but- truthfully- the audience only hears some of them unless they hear the song more than one time. No matter how well-crafted the lyrics are, only part of them get through. It's like writing a book than having people read only every other chapter.  Mike mentioned that repetition  in lyrics can be a good thing.  I tend to want to tell the whole story with a lot of words but having a strong catch phrase that people will really be able to hear will help draw the audience in to the song. Darn it- Mike is right again.